Pediatricians agree that it’s important to brush even the tiniest teeth. This toothpaste delivers fun fruity freshness in a pure way you can feel good about. In an easy-squeeze tube, great flavor keeps the kids coming back for more. Natural Calcium Carbonate keeps teeth clean and healthy.

For purely radiant results:

Apply a pea-size amount to toothbrush, brush teeth thoroughly, preferably after each meal or at least twice a day.